The 808

With the primary logo already established, the challenge for 808 Cleveland was elevating what they already had into a cohesive premium brand. Inspired by the property’s emphasis on contemporary art, architecture, and design, I developed a bold visual system that transformed a simple mark into a flexible, expressive identity. Through a combination of striking color palettes, textured materials, graphic treatments, and a suite of logo variations, the brand went from minimalistic ‘meh’ to a distinctly modern living experience that resonates with its residents.